Haute Couture is evaluated as High Fashion; this was created around the 1880's. This was known as one of kind pieces that were specifically made for a certain customer. This type of clothing was surreal, not easy to wear but the trendsetter that every woman wanted to have even the Queen. Haute Couture was expensive, custom fitted, and made of high quality material and sewn to perfection.
The name brand artists we know are Versace, Christian Dior, Yves Saint Laurent, Chanel and etc... These are only a few of the many that came from Paris France and other High Fashion areas. These High Fashion companies sought after photographers to show their work and their vision to the mass public. The photographers needed to make a statement with their work. At times this was difficult due to the type of clothing the models had to wear. The Models were often called heroin chic, almost anorexic in size but this was the trend. You would only see photographers use these women and even movie stars at the time.
To name a few photographers of this time frame are Nigel Barker that is known for Fashion photography and is also known now as the Americas next Top Model helper for Tyra Banks show. We have Karlie Kloss that shot Christian Dior 2010 Fall/Winter fashion Show, And We have the Famous Richard Avedon that has done stuff with Versace.
"Can this photographer do what I need, When I need it, How I need it.?" Pg, 21, Best Business Practices for Photographers, By John Harrington. These are a few questions that are asked from photographers to do this kind of job. As a photographer you are responsible for making a product shine and sale even if it's to the mere public, you have to make them think Wow! " look at that outfit I want one!" As you can see photography and fashion coincide extremely through magazines and they make these artist work shine. With how and in the way they make the product look. They need to show how amazing, stunning and one of a kind and we cannot forget beautiful in style as unique as the clothing is.
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